Targeted Digital Campaign Helps Noni Art Studio Attract Portfolio Students and Expand Adult Art Programme

Above Digital campaign delivers qualified student enrolments and new workshop audiences within the first month

DUBAI, UNITED ARAB EMIRATES, April 2, 2026 /EINPresswire.com/ -- Above Digital, a Dubai-based performance marketing agency, has helped Noni Art Studio attract qualified portfolio students and expand into new adult art audiences through a targeted digital marketing campaign focused on lead quality and niche audience targeting.

Noni Art Studio was founded by Naureen Tahir (Noni), a classically trained realist artist who studied in Florence and Toronto. The studio built a strong reputation through word of mouth, but growth was often uneven, with periods of high demand followed by gaps in new enquiries.

While the studio had previously experimented with running digital campaigns independently, results were limited. The business needed a more consistent and predictable way to attract the right audience, particularly students preparing art portfolios for university admissions, a highly specialised segment.
During the campaign, Above Digital developed a focused performance marketing strategy aimed at two key audiences: portfolio students preparing for art school admissions and adults interested in structured art workshops, including oil and mixed media.

“One of the most important parts of this project was clarity,” said Namita Ramani, Founder and CEO of Above Digital. “We weren’t trying to reach everyone interested in art. We were targeting very specific groups with clear intent, and that’s what improved the quality of enquiries and conversions.”
The results were visible within the first month of the campaign, with the studio onboarding more than five portfolio students and generating strong interest in adult workshops, opening up a new revenue stream for the business.

One of the standout strategies was the introduction of themed workshops inspired by iconic artists. A Van Gogh-inspired workshop, where participants recreated elements of his signature style, attracted new audiences and led to higher conversions into ongoing classes and programmes.

“The campaigns didn’t just bring more enquiries, they brought the right kind of enquiries,” said Noni, Founder of Noni Art Studio. “We saw more serious students, more committed participants, and more interest in our specialised programmes. That made a real difference to how we plan and grow the studio.”
The collaboration demonstrates how targeted performance marketing can support niche, service-led businesses where audience fit and lead quality are more important than high enquiry volumes.

“For specialised businesses, marketing is not about visibility alone, it’s about predictability,” added Ramani. “When you can generate the right enquiries consistently, you can plan your time, your classes, and your growth much more effectively.”

Namita Ramani
Above Digital
leads@abovedigital.com

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